Contact: Asia Gray FOR IMMEDIATE RELEASE
Stanwood Chamber of Commerce to Introduce Innovative Marketing Initiative Aimed at Promoting Tourism and Economic Development
to the Stanwood-Camano Area.
Stanwood, Washington – September 1, 2017 – Today the City of Stanwood awarded the Stanwood Chamber of Commerce the contract for Tourism and Promotion. The Chamber will use this award to implement a multi-media marketing initiative aimed at increasing economic development, tourism and communication about events in the Stanwood-Camano area.
“Excited to be working closer with the Stanwood Chamber of Commerce
in a larger role to promote economic development, tourism
and promotion of the Stanwood-Camano area.”
Leonard Kelley, Mayor of Stanwood
Development of a robust digital presence including website and social media will create a one-stop resource for locals and tourists alike. “A big part of our plan is to create a unified place for consumers to find the information they want and need,” says Stanwood Chamber of Commerce President, Renae Kettler. “We have already begun the process of building a website that features area attractions, businesses and events. Our hope is to consolidate all of the fun and unique offerings of the Stanwood-Camano area onto one platform, making it easy for locals and tourists to spend time in our community.”
Consulting for the Chamber and leading the strategic process is local marketing agency, Madak. Based in Stanwood with national outreach, Madak specializes in taking a holistic approach that blends marketing, sales, and company culture into a strong cohesive brand experience. “We’re looking forward to helping enrich the community by assisting economic development, overall tourism and Stanwood-Camano brand development in the area,” says Madak CEO, Adam Kopp. “By creating platforms and processes that enable and encourage visitors to experience Stanwood-Camano, we’ll begin developing a tourism base to encourage further growth in the area.”
While promoting business development and tourism is the primary focus for the Chamber, encouraging local residents to stay in town and frequent local businesses and events is also part of the plan. “Very soon, we’d like the website and social media channels to be a one-stop community resource featuring all Stanwood-Camano Chamber businesses, local events, sports schedules, an active area-specific blog, and even a garage sale finder,” says Kopp. To support this endeavor the Chamber will soon start the search for a marketing director and volunteers to execute on the Stanwood Chamber Board vision and mission connected with this new contract. If you are interested in the marketing director position and or joining the Stanwood Chamber volunteer list, contact Asia Grey to learn more.
About Stanwood Chamber of Commerce
The Stanwood Chamber of Commerce is dedicated to promoting a positive business climate in the City of Stanwood by supporting and initiating community events and local programs; encouraging and fostering new and existing businesses; connecting businesses with the Chamber of Commerce; providing training, education and networking opportunities; and delivering on the City of Stanwood Tourism and Promotion Initiative www.stanwoodchamber.org
City hires chamber for tourism promotion
Madak Creative LLC picked as subcontractor for marketing
- By SARAH ARMEY Staff Reporter, Stanwood Camano News
After a request for proposals (RFP) was released in May, Stanwood City Council decided on Thursday to hire the Stanwood Chamber of Commerce for tourism promotion and marketing for the rest of this year and the first half of next year.
The current contract with Ellen Hiatt, Hiatt Consulting LLC, expired on June 1 and was extended through the summer to Aug. 31, according to council documents.
Hiatt Consulting guided the city through the design of the Discover Port Susan brand, which was launched in May 2015. Hiatt was one of two applicants for the new $36,000 contract.
City staff distributed the RFP to marketing consultants on its small works roster and to local marketing professionals, including Madak Creative LLC, said Deborah Knight, at her last meeting as city administrator.
The two proposals were reviewed by the city’s community development director, with a committee of elected officials and community members.
The chamber’s proposal stood out, said Councilmember Elizabeth Callaghan.
“It’s a great proposal,” she said during the council meeting.
The contract includes an extensive list of tasks: Not only producing and managing events, but also marketing them, along with many events around Port Susan, along with managing the website, social media, advertising in publications and even market research.
The work plan includes recruiting sponsorships to help cover the cost of events, and hosting travel tour operators and travel writers at “fam” tours to familiarize them with the area.
The proposed strategy includes updating the discoverportsusan.com website to include much more than tourism information.
Councilman Rob Johnson was also impressed by the comprehensive proposal.
“I think it will eliminate the rough edges of overlapping events and gaps of coverage,” Johnson said.
The nine-page proposal from the chamber was signed by Renae Kettler, chamber president; Adam Kopp, vice president; and Asia Gray, executive director of both Stanwood and Camano Island chambers.
Kopp is from Madak Creative, which is identified as a subcontractor in the contract, to help manage the website, social media, branding, advertising and tracking results.
Of the $36,000 proposed budget, $30,000 is designated for Madak.
Mayor Leonard Kelley also was pleased with the proposal.
“We are lucky to have a chamber willing to take this on,” Kelley said.
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